Freeview has launched a TV-guide app that uses social media to personalise programme recommendations.
The guide, developed by digital agency Grand Union and TV Genius, aims to help people discover new shows and content on TV based on what their peers and friends are watching or talking about.
The app is available on iPhone, Android and iPad, and includes features such as Top Picks, Recommendations and Favourites.
The app also has a deep integration of social media, with the Freeview tweets being scrolled across it, giving suggestions for what to watch, as well as providing a list of the shows generating the most buzz on social media.
Adrian Mack, new media manager at Freeview, said, “How people are consuming content continues to evolve at a rapid rate, so it made sense for us to look at a new version that keeps up with the more social consumption of TV.”
Tom Weiss, general manager of TV Genius at Red Bee Media, said, “Social platforms such as Twitter are enabling the real-time sharing of opinions and recommendations around TV shows. These act as a call to action to switch to that particular programme and become part of the discussion.”
The news comes as Diffusion PR released research on TV-viewing behaviours, revealing that 76% of viewers surf the internet while watching TV.
It also found that 49% of 18-24-year-olds comment on Facebook when watching TV, 42% text friends and family about the TV show, 18% instant message and 12% use Twitter.
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