UK TV broadcaster Channel 4 has launched Closet Swap, a free online fashion community and accompanying mobile app which allows teens to share clothes with friends on Facebook, says Mark Terry. The target demographic – 14-to-19 year-olds – will also be able to find vintage and charity shops.
“Sign in with your Facebook ID to create your own virtual closet,” says C4. “Upload some pictures of clothes you own and get your friends to do the same. Then you can start borrowing and lending items.”
Users will learn how clothes are made, about sustainable designers, and about the impact of buying vintage, designer or from the High Street. The project is from Channel 4 Education which is highlighting the arguments surrounding sustainable and ethical fashion.
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