On average Twitter sees 750 tweets per second being sent out says the Blog Herald. By comparison, a Twitter record was broken twice in succession last week, first during the NBA basketball finals in the States, and second during the Japan / Denmark match in the World Cup.
The Los Angeles Lakers / Boston Celtics game saw 3085 tweets per second being posted…but that record was quickly broken during the Japan vs Denmark 1st round World Cup match to see who would qualify for the 2nd round (Japan) when 3282 tweets per second were sent out.
Two observations around those stats:
1 - It’s another sign of live TV becoming a shared social experience via networks such as Twitter. Even though they might be watching a World Cup match on their own, people are tapping into a wider network of friends online, exchanging comments with them. The rise of social TV has been seen around everything from political debates to reality TV show finals (such as X-Factor here in the UK)
2 - Twitter has traditionally been seen as a US based network, but the fact that Japan / Denmark beat the record set in the NBA Finals shows that might be changing. When Sysomos published its table of % of Twitter users by country in January (the US was on 50.88%), neither Denmark or Japan featured in the top five - Japan was no 10 at 1.22% of the total.
And on that note, with the UK having 7.2% of users and Germany 2.49%, it will be interesting to see if there’s a new record on Sunday during the Germany / England 2nd round game.
Below, the Sysomos chart of Twitter users by country, from January. It’s not unreasonable to assume that the US total has dropped below 50% since then:
Below, the Sysomos chart of Twitter users by country, from January. It’s not unreasonable to assume that the US total has dropped below 50% since then:
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