Yahoo is thinking seriously about its venture in the mobile market and is working hard to mark its presence in the industry. That is because just after a not so great but useful partnership with Nokia, the company has jus acquired an Indonesia based social network for mobile users. Known as Koprol, it extends Yahoo’s social, mobile and local offerings focusing over the intersection of location, community expertise and mobile experiences.
The Jakarta-based Koprol is an Internet service that lets people use mobile telephones to instantly connect with nearby people and places. It offers very similar features to Foursquare and Gowalla. The major features include the ability to ‘check in’ to locations using Web browsers on mobile phones, see which users are nearby and what they are doing, and share with them tips, reviews, pictures or other information in real-time.
The service helps people find local businesses, such as popular shops or restaurants, based on user ratings including a “thumbs-up” feature to elevate favorite places to the top of the ranking. Users can also start or join discussions based on particular locations and invite friends to participate, creating a unique city-based social mobile community resource.
“Users are increasingly relying on mobile devices to communicate and access the Internet and they are looking forseamless integration between those devices and PCs,” said Rose Tsou, senior vice president, Asia Region at Yahoo!
Koprol is currently available for BlackBerry. Yahoo will continue to invest in the service and soon roll it out into the global market as well. The terms of the deal remain undisclosed.
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