CoCo-Cola Launch 'Track Your Coke App'

The app, called "Track Your Coke", forms part of the company's corporate social responsiblity (CSR) and will allow consumers to track the origin of their soft drink. It allows consumers to trace cans or bottles to its British factory of origin.


It is available free of charge from the Coca Cola website.


The site will also offer consumers information on how they can reduce a drink's environmental impact through recycling empty packaging. The activity comes under Coca-Cola's brand banner ‘Live Positively'.


The site outlines the manufacturing process of Coca-Cola's drinks, distribution and recycling and highlights the carbon impact along the way.


An interactive Google map of Britain allows consumers to explore details about Coca-Cola's seven UK factories and the people who work in them.


The activity also aims to change consumer perception of Coca-Cola. The company said there was a misunderstanding about its products and their heritage, noting a survey which revealed  that less than 50% of consumers were aware of the heritage of Coca-Cola sold in the UK.


Liz Lowe, citizenship manager at Coca-Cola GB, said: "'Trace Your Coke' provides a fun, interactive way for our consumers to find out information that matters to them whilst reinforcing the importance of recycling.


"We know that without sustainable, healthy communities we won't have a sustainable business. How we can communicate these messages, while inspiring and motivating our consumers to take action, is key to achieving our aims."


In March Coca-Cola began the rollout of 260 recycling bins across central London as part of its efforts for the Olympic Games in London in 2012.


Last year Coca-Cola Enterprises (CCE), the UK's biggest bottler of Coke products, appointed Engine to handle its multi-million-pound pan-European sustainability brief. Press ads in December used the strapline, 'It's nice to put faces to a name', featuring employees at CCE's Wakefield plant.