Social media management company Vitrue has released the Social Page Evaluator, designed to help marketers get a better understanding of a Facebook Page’s value.
Just submit a Facebook Page URL and the app will come up with a valuation based on factors like number of fans, number of posts per day, number of interactions and so forth.
It’s a cool — if not completely scientific — way to gauge the potential value of your Facebook Page to advertisers. The formula used by the Social Page Evaluator is related to the formula that Vitrue released last month to estimate the relative value of Facebook Fans to big brands.
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