On a day approaching national holiday status we're reminded just how far social media has become part of the fabric of our lives.
The NFL has had a social media command center in Indianapolis throughout the week so that social media, like the mainstream media can cover the event. 16 full time employees and 30 volunteers from local universities are working 15 hours a day to share, via social media, coverage of the entire week's festivities.
With so many people getting their news and information from social media, the command center services a critical need of the mainstream media to get their coverage 'out there.'
The command center also curates and shares individual's coverage of the game and their response to the festivities - whether those individual are in Indianapolis or across the world. Social media curation is a reflection of who we are and our responses to current events like the super bowl.
Expect major use of #hashtags by advertisers during the game. That way viewers can keep discussion of products and ads alive via Twitter. Heck, you can expect people with no interest in football to pick up and view ads via YouTube when they see coverage of ads via Twitter.
Advertisers will be further integrating social media with Facebook pages and YouTube videos of ads. Why pay a million dollars for another 30 second spot when it costs you nothing on the net?
Players from other times and sportswriters will be all over Twitter with their game commentary. Search for Twitter lists curating football players and sports reporters and create a column in your Twitter app to follow them.
I'll be following my son's Go-Pack-Go Twitter list to get the Packer players' and columnists' game commentary.
NBC will be providing free video streaming of the game via the net. Not everyone has a television. Just ask your college age kids and recent grads. They buy TV piecemeal and for today's game they'll get it free.
For more ideas on how to follow the Super Bowl check out the below:
- Twitter feed of those Tweeting from within one mile of Indianapolis' Lucas Oil Stadium via advanced Twitter Search.
- Lauren Hockenson's (@lhockenson) piece on Mashable on 'How to Follow Super Bowl 2012 With Social Media.'
- Robert Scoble's (@scobleizer) piece on Google+ on things to do online during the Super Bowl.
http://SocialBusinessToday.net - The Best in Social Business
No comments:
Post a Comment