Twitter's been hammering home its value as an advertising medium and Madison Avenue is apparently nodding in agreement. The company has reportedly nailed a multiyear deal with Publicis' Starcom MediaVest Group that's worth hundreds of millions of dollars, according to theFinancial Times.
It's a big deal -- a really big deal, which the FT describes as a "milestone" -- and one which undergirds the argument the social media giant has been making to advertisers still sitting on the fence about whether to sign on the line which is dotted. According to the report, which quotes unidentified sources, "the deal grants SMG's clients, which include Procter & Gamble, Walmart, Microsoft and Coca-Cola, special access to preferred advertising slots, research and data, and new products, such as an "in-tweet mobile survey" program that will allow companies to poll consumers for real-time opinions." The sides are also planning what was described as a "social TV lab" to explore the impact of social media on television watching for marketers interested in connecting ad campaigns across different media, according to the FT.
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The company has reportedly nailed a multiyear deal with Publicis' Starcom MediaVest Group that's worth hundreds of millions of dollars, according to theFinancial Times.
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