Facebook released some tweaks to the EdgeRank formula last week which makes it more likely that posts from brands with high engagement get priority placement in feeds over posts with little engagement. Samuel Junghenn founder of Digital Marketing Agency Think Big Online says this change should not affect Facebook Pages with a good social media strategy.
Facebook released some tweaks to the EdgeRank formula last week which makes it more likely that posts from brands with high engagement get priority placement in feeds over posts with little engagement. Samuel Junghenn founder of Digital Marketing Agency Think Big Online says this change should not affect Facebook Pages with a good social media strategy.
“Essentially a good social media strategy will have users liking and engaging with a Page which would make their posts more prominent in users Feeds. While some people are crying out over this, it’s those people who need to start analyzing why their posts aren’t getting any engagement.” Said Mr Junghenn.
The change in the EdgeRank formula by Facebook is trying to direct users to posts and pages, which have more engagement. This is a logical change by Facebook, it’s like ranking a page in Google with more links. More engagement is a measure of a posts or pages success and as such it should achieve higher rankings.
“While some page owners are protesting the latest changes I see this as a positive step forward for Facebook in improving their user experience. The down side will be that brands who can afford to promote posts will be able to artificially inflate their engagement and get better positions. But this has to be expected, Facebook is a for profit company so they need to help their advertisers.” Said Mr Junghenn.
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