Twitter Usage Data

There are 106 million total users – 27% of those log in every day, 37% by way of a mobile device

300,000 people join Twitter every day and 60% are from outside the US

52% of logins update their status every day

As of June 2011, users on Twitter are now averaging 200 million Tweets per day

41% of Twitter users have not Tweeted since they created an account

50% of Tweets come from 0.5% of Twitter users

It’s currently unclear how many Tweets come from bots. In 2009 it was estimated at 24%.

24% of Twitter accounts have no followers at all – 19% have at least 10 followers

81% of users are following less than 100 people

97% have less than 100 followers

25% of users follow brands

Thursday and Friday are the most active days on Twitter, with 16% of all Tweets

Last year it was reported that in a study of 1.2 billion Tweets, 29% generate a reaction (71% do not generate a reaction).

Of those reactions, 6% are ReTweets and 23% are @ Replies. And interestingly, 92.4% of ReTweets and 96.9% of @ Replies happen within the first hour.

Only 1.53% of Twitter conversations are three levels deep - after the original tweet, there is a reply, reply to the reply, and reply to the reply of reply. Of all tweets that generated a reply, 85% have only one reply. Another 10.7% attracted a reply to the original reply - the conversation was two levels deep.

In the UK, 36% of users are female and 64% are male

Contrast this with the US who shows 62% of users are female, and 38% are male

In the UK, the largest age group is 25-34, with 36%. In the US, it’s 35-44 with 26%.

The second largest age groups follow closely, 35-44 with 27% in the UK and 25-34 with 24% in the US

Age 45-54 is the third largest group of users in both countries

In the UK, only 3% of users are under 18. In the US, 6%.

Age 55-64 represents only 6% of users in the UK (7% in the US)

65+ represents the smallest age group with 2% in the UK (3% in the US)

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