Brands Ignore Nearly 50% Of Consumers' Facebook Posts [Infographic]

A new study-turned-infographic from Mr Youth suggests that social media interactions influence consumer purchasing tendencies. The data was collected during the three-week period of time leading up to, and including, Black Friday/Cyber Monday. Yet despite glowing percentages about social media users - 65% of users' recommendations made/received led to a purchase and recommendations by social media users were twice as likely to lead to holiday gift purchases - brands apparently are not responding to consumers on social media sites.

A slim 36% of social media users trust brands that have a social media presence more than brands that don't. Facebook recently began testing private messages for pages, which would give brands the opportunity to actually respond to consumers in a private message rather than a public wall post. Only 55% of brands respond to consumers via Facebook.

Brands respond to consumers via Twitter 61% of the time; in this social media space, brands can either @ message in public or send a private, personalized DM. Although, for some reason brands often times think it's alright to send spammy, non-personalized DMs when a consumer decides to follow them.

This study was done before Twitter launched brand pages as a part of the new-new Twitter.

The MrYouth study also did not include the new-ish Google+ pages, which could eventually trump Facebook pages.

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