The Royal Mail has teamed up with next generation mobile augmented reality browser junaio to provide online content to smartphone users from Great British Railway’s Special Stamp issue in the space of augmented reality.
By simply pointing the phone’s camera onto the ‘intelligent stamp’ in the magazine when in junaio, an application will launch online content on the stamp’s theme — which for this particular issue sees a reciting of the “Night Mail” poem by Bernard Cribbins.
RBIT Limited, working with m2end, has provided a whole new way of interacting with the world of stamps on mobile phones. And if you think stamps aren’t cool, just remember the Queen has a stamp collection tucked away worth an estimated £100 million.
To access this additional information, users only have to download the application from
the iTunes store or Android market, open the Royal Mail channel and place the camera over the stamp.
the iTunes store or Android market, open the Royal Mail channel and place the camera over the stamp.
After recent cases like smart packaging or the talking magazine, the intelligent stamp is another groundbreaking implementation of junaio’s unique capability to “glue” digital (3D or multimedia) information onto objects.
Philip Parker, head of stamp strategy at the Royal Mail, said: “This is the first time a national postal service has used this kind of technology on their stamps and we`re very excited to be bringing intelligent stamps to the nation`s post. He adds: “Through Intelligent Stamp technology, our stamps will open up to a whole new world of information, interest and fun to collectors and the millions of people who will receive them on letters in the coming months alike.”
The technology will also be made available on selected future special stamp
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