for building up your customer base. Understanding all of your options can help you reach new customers as well as build better relationships with the ones that you have.
What follows are 10 proven methods to help optimize your social media marketing strategies. Each of these methods are fairly simple to execute, but they can add to your profits by building up your base of customers.
1) Post Good Content on a Daily Basis
This is perhaps the best and most productive means of using the social media. By providing your customers with good content, you will keep them closer to you and help expand your business as well when they tell others about what you do. Once per day on Facebook and up to five or more times per day on Twitter can greatly increase your customer base.
2) Imbed Social Media Buttons on Your Messages
The more people see that you are posting on different media, the better the impression that you’ll made. You don’t have to be on all forms of social media, but if you have the major ones under your belt, let your customers know by imbedding the buttons to your messages.
3) Use Images
The use of an image can greatly increase how people notice your business in the post. Be sure that the image you use goes with the post and is appropriate. A good image can be a real attention-getter.
4) Tag your Social Media Messages
By placing a tag in the URL, you’ll know if the responses you are getting are coming from your social media efforts. This will allow you to take advantage of increases in the success your social media marketing plan is enjoying.
5) Use more Product Reviews
Getting customer reviews can greatly increase your business brand. A social media site known as Yotpo allows you to connect with Facebook and Twitter to post these customer reviews directly, saving you time and energy.
6) Reduce your Content Size
You can use social media services such as “Vine” to create short, 6 second videos to promote your business. In fact, there are several social media sites that emphasize small, bite-size chunks of content that can help bolster your business efforts.
7) Engage your Customer Base More with Q & A
The better you directly engage your customers, the more repeat business you should get. A timely Q & A session is an old, but proven tactic to get more customers to engage with you and your business. The best of the answers can be used for your next blog posting.
8) Mix up your Blog Posts
In essence, change the style and content-type of your blog posts to help keep reader interest. You can vary this technique on a daily basis or use it on different days of the week. You can posts “pros and cons”, “10 points to a better…” and so forth.
9) Be more Consumer Friendly
Let your customers take what you have posted and put it on their websites. The more open you are about it, the more likely people will post something good about what you’ve said, spreading the word about your business.
10) Optimize your Tweet Time
Basically, you want to Tweet when most of your customers are accessing Twitter to insure they see it. A program like “SocialBro” analyzes when the maximum amount of your customers are on Twitter.
These are 10 great ways to optimize your social media networking plan, be sure to use them wisely for maximum effect.
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