Live Webinar April 24th at 12pm ET/9am PT
Register here: http://bit.ly/GSm7jL
How does a successful social media approach for a non-profit differ from consumer-centered approaches? Due to the difference in mission between non-profit organizations and for-profit businesses, the tone of the conversations in their respective online communities tends to be very different, even while most of the communication tools remain the same. At the end of the product delivery cycle for the non-profit, someone benefits from the good will of organizations and donors, and the discussions that take place within non-profit communities aim toward delivering goods and services where they are needed rather than on how to make a profit. Many of the leading authorities and practitioners of social media work primarily in the non-profit sphere. We’ll discuss why that is and how best practices vary between the non-profit and for-profit sectors. Join us to participate in a conversation that will explore:
-Differences in social media practice between for- and non-profit organizations
-Measuring for success through social media
-Best practice examples of NPOs using the Web
-How NPO networks look and behave
Panelists:
Banafsheh Ghassemi, American Red Cross
Tammy Gordon, AARP
Brad Attig, Non-Profit Social Strategist
Susan Tenby, Tech Soup
Register here: http://bit.ly/GSm7jL
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