Summify, the Vancouver start-up that aggregates news content based on a user's social media profiles, has been acquired byTwitter for an undisclosed sum.
Romania-born Summify founders Mircea Paşoi and Cristian Strat announced the deal yesterday in a blog post on the company's website.
They will now move to Silicon Valley to join Twitter's "growth team" at the firm's headquarters in San Francisco.
Techcrunch suggested that Twitter has acquired Summify primarily to retain the talents of Paşoi and Strat, as the service is unlikely to continue in its current form.
Summify has also now suspended various features of its service and stopped taking new account registrations as it prepares to integrate the technology into Twitter.
"We will keep the email summaries for a few more weeks, but at some point we will shut down the current Summify product," said the firm.
"In the meantime, if you're a user of Summify you'll still receive your summaries, just like before."
Summify launched last March, offering a unique take on news aggregation that looked at a user's social media profiles, as well as their news and information preferences.
This meant that it pulled stories shared by friends on Twitter and Facebook for customised news packages emailed to users.
Paşoi and Strat, who moved to Vancouver two years ago from Romania, said that creating Summify has been an "incredible journey". They also claimed that many Summify users have found the service to be "a magical solution to a truly unsolved problem".
"Our long-term vision at Summify has always been to connect people with the most relevant news for them, in the most time efficient manner," they said.
"As hundreds of millions of people worldwide are signing up and consuming Twitter, we realised it's the best platform to execute our vision at a truly global scale. Since Twitter shared this vision with us, joining the company made perfect sense."
Last May, Twitter completed a $40m (£25m) acquisition of London-based startup TweetDeck, which enables users to organise their various Twitter accounts in a single launchpad.
Romania-born Summify founders Mircea Paşoi and Cristian Strat announced the deal yesterday in a blog post on the company's website.
They will now move to Silicon Valley to join Twitter's "growth team" at the firm's headquarters in San Francisco.
Techcrunch suggested that Twitter has acquired Summify primarily to retain the talents of Paşoi and Strat, as the service is unlikely to continue in its current form.
Summify has also now suspended various features of its service and stopped taking new account registrations as it prepares to integrate the technology into Twitter.
"We will keep the email summaries for a few more weeks, but at some point we will shut down the current Summify product," said the firm.
"In the meantime, if you're a user of Summify you'll still receive your summaries, just like before."
Summify launched last March, offering a unique take on news aggregation that looked at a user's social media profiles, as well as their news and information preferences.
This meant that it pulled stories shared by friends on Twitter and Facebook for customised news packages emailed to users.
Paşoi and Strat, who moved to Vancouver two years ago from Romania, said that creating Summify has been an "incredible journey". They also claimed that many Summify users have found the service to be "a magical solution to a truly unsolved problem".
"Our long-term vision at Summify has always been to connect people with the most relevant news for them, in the most time efficient manner," they said.
"As hundreds of millions of people worldwide are signing up and consuming Twitter, we realised it's the best platform to execute our vision at a truly global scale. Since Twitter shared this vision with us, joining the company made perfect sense."
Last May, Twitter completed a $40m (£25m) acquisition of London-based startup TweetDeck, which enables users to organise their various Twitter accounts in a single launchpad.
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