TBG Digital, the digital technology agency, has launched a brand page manager tool to give agencies and brands real-time control over their pages on Facebook.
Simon Mansell: chief executive of TBG Digital
Building on the agency’s , its One Page Manager platform allows clients to manage multiple social media platforms from one dashboard, tracking the performance of conversations and making real-time amendments.
The tool also allows users to create template brand pages that can be adapted to suit different regions and audiences, and has a function for moderating brand pages to detect negative posts.
Sainsbury's, Peugeot, John Lewis and Energizer have been trialling the tool.
Energizer used the tool for its recent 'Heroes Rugby' campaign and' according to TBG Digital' in the first six days it delivered a cost-per-fan reduction of 8% through the display of 10.3 million impressions, which generated more than 6,400 clicks and resulted in the acquisition of nearly 4,000 fans.
Simon Mansell, chief executive of TBG Digital, said: "The level of real-time control that One Page Manager offers to our clients is essential in the fast-moving world of Facebook and we are confident that it can play a meaningful role in the development of their Facebook engagement campaigns."
TBG Digital was one of the first three companies to work with Facebook to become an approved API vendor in 2009, with the One Media Manager platform, an automated program for social media advertising.
According to recent research from TBG Digital, between the second and third quarters of 2011.
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