How many followers does Twitter want? According to co-founder Evan Williams it is aiming for a billion and it might well get there according to a report that says it is crushing Facebook in terms of click-throughs.
While Facebook is the preferred service for sharing it is Twitter with its widespread use of urls where click-throughs are most widespread- beating Facebook by a whopping factor of more than 6:1.
With content becoming easier than ever to share on Twitter those click-through rates should continue to rise, as does its penetration on mobile devices that’s crucial to its growth, which could well allow it to hit the billion user figure.
The billion follower figure is a familiar number one as it’s also the one that Facebook has its sights set on. Evans says the number will help Twitter compete with Facebook.
“Twitter will get to a billion members” after he was asked about Facebook’s users target although he gave no time frame for when it would achieve this
No doubting it has a long way to go. Twitter recently announced it had 145 million users.
on the report by SocialTwist that highlights Twitter’s click-through success.
It says that as the web shifts increasingly towards social networking, with a 10% increase in usage last year and a 16% bump in click-throughs, Facebook with its 500 million plus users makes up more than 78% of usage.
Twitter currently has 5% of referrals and MySpace interestingly comes a strong second with 14.5% share. Talk of its demise et cetera.
Yet where Twitter wins is in terms of those magic click-throughs. Here it scores a massive 19.04 clicks compared to Facebook’s 2.87 clicks.
This is potentially very significant for Twitter on its road to monetizing its service via Promoted Tweets and Trends, which it is selling for upwards of $100,000, as success relies on users clicking through.
Yesterday, new CEO Dick Costolo said Twitter was about to start taking “millions in ad revenue”. Those clicks are ringing up many dollar signs on Twitter’s cash register.
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