One of the amazing features of Twitter is that you can potentially reach anyone in the world with a single 140 character tweet.
That’s pretty amazing stuff alone, but with that kind of reach, business users often forget to narrow the scope of their Twitter presence and connect with smaller communities.
While Promoted Tweets aren’t live for everyone, they will offer business users a highly sophisticated way to target their tweets to more niche audiences.
Take Virgin America for instance. The Twitter-savvy brand wasted no time targeting Promoted Tweets toward their inflight WiFi customers. On launch, the company put out three distinct tweets that they then promoted with carefully crafted keywords.
Two of the tweets were meant to engage just their passengers at 35,000 feet. Just imagine how cool it would be to fly Virgin America and uncover a tweet that was meant just for you. That’s the power of talking to a smaller audience.
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