The facts
The following statistics will show you the growth of Twitter and give you some ideas for how to use the platform effectively.
- 106 million registered users (Chirp Conference)
- Growing by 300,000 new users per day (Smash Summit)
- 88% of marketers use Twitter (SocialMediaExaminer)
- 71% of Twitter users don’t want to see “promoted tweet” advertising (Twitter Sentiment Report)
- 88% of the connections on Twitter aren’t reciprocal (Korea’s Advanced Institute of Science and Technology)
- 87% of all Americans are now aware of Twitter — up from 5% in 2008 — but only 7% of the population actually use it (Edison Research)
So how can you make this work for you?
- Customer support: people are already talking about you, so why not interact with them? It’s been proven again and again that customers are demanding that companies and people engage online. If you fix a customer complaint, then it will prevent a possible viral forest fire.
- Brand awareness: If you look at the statistic above, 87% of people are aware of what Twitter is. For you, as a brand, if you stop tweeting, your face will stop showing up, but your competitors faces won’t. There is an opportunity cost to completely dropping Twitter.
- Job searching: Stop using job boards and start locating jobs and hiring managers on Twitter that can actually help you get a job.
- Networking: If you’re specific in who you want to build relationships with, Twitter is the best platform to do so.
- Creating buzz: By giving away something for free to some exclusive content, you can use Twitter to get people talking.
- Recruitment: I believe everyone in the world is a recruiter, whether you have a job, or work in the HR department or not. You can use Twitter to locate people that you want to partner with, hire, or refer, very easily.
- Researching: By using the Twitter search function, you can find out what people are saying about you, competitors, partners, etc
Jason Barrett http://SocialBusinessToday.net
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