Social networks are all about sharing — they always have been. For the typical user, this may mean weekend plans, current music tastes, or the lunch du jour. The freelancer, however, should be sharing thoughts about there current projects whenever possible. This not only drums up practical topics that your followers and friends can discuss with you, but also lets interested parties know that you’re actively engaged in qualifying work.
“I routinely post tweets about what topics I’m currently writing about and, more than once, I’ve had the editors I work with (and follow on Twitter) respond with a comment that they’d love for me to pitch a similar story [to them],” said Bram.
Social media is also rich media, and there are so many dynamic ways to share and spread your content. If you work in a visual medium, one way to distinguish yourself is to integrate multimedia into your social strategy.
“I was recently turned on to Screenr, which is an awesome service for quickly capturing screencast videos and immediately tweeting or embedding them,” said Brian Casel, a freelance web designer and founder ofThemeJam. “I create short screencasts of my WordPress themes to demonstrate how the back-end theme options work.”
Because of Screenr’s tight integration with Twitter (similar functionally to TwitPic), a design demo or other visual showcase of your work can be, in essence, built right into your social presence.
“Visitors like to dig deeper into products before making a purchase, and screencasts are the perfect tool for this. I’ve noticed an increase in sales immediately following the release of Screenr videos,” Casel added.
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