Splinter Cell Text In To Get More Weapons

In the USA, Ubisoft, the developer and publisher of the popular console franchise that is the Splinter Cell series.

The company used Twitter, Facebook and e-mail lists to promote the campaign, promising the in-game weapon to players who would text “WEAPON” to 44144*. When a player complied, he or she subscribed to the mobile marketing list and was given a code to unlock the item in the game. 

Ubisoft saw its mobile subscriptions triple after the promotion went live, and it’s planning to try to repeat its success with the upcoming Prince of Persia game.