Facebook continues to rule the world as far as social goes, and as they approach 500 million users (and they will!) last week one of the most significant of the announcements last week was about a series of plugins that will allow any website to add Facebook tools to their pages.
The whole like function has changed for very good reason. There are a couple of really nice examples you can see now with LoveFilm, Pandora (USA Only), CNN and ESPN.
Zuckerberg said "Pandora will be able to start playing music from bands you have liked all across the web. It can show you which friends like music similar to what you are listening to, then you can click and listen to their collections"
Imagine the same functionality for Lovefilm, where you can 'Like' favourite actors, actresses, films and soundtracks. The benefits? a powerful recommendation tool which can really help some sites get a massive traffic boost - imagine how existing sites can implement this type of functionality (play.com, toptable.com, trustedplaces.com to name but a few) and by having a summary of how many people have 'Liked' stuff on the site, can instantly give credibility and perhaps even a nicer user experience on those sites? - the bad news...Facebook will be capturing this data. Every thing you touch, on every website the function will exist, Facebook will be there watching. Its almost like your digital fingerprint (now I remember saying that about Google 5 years ago) will be recorded.
What do you think? Stroke of genius? or too much big brother?
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