HOW TO: Poll Consumers on Facebook

We’ve all seen those Facebook polls asking you what Disney Princess you most resemble. However, you can turn those inane surveys into something valuable for your business or brand.

Facebook polls and surveys can be a great way to engage your fans with questions that build loyalty or provide you with valuable feedback. Facebook is often touted for its ability to create a community, but too often brands let those online communities lie fallow on their fan pages. It’s not enough to send a stream of updates without listening to what your fans (your invaluable evangelists and consumers) have to say.

To help, we collected some simple ways to poll your consumers on Facebook, as well as a mini-list of best practices. Once you start polling, let us know what worked for you in the comments below.

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Tools and Resources

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Facebook Questions is the in-house poll service from Facebook. Located at the top of your wall and below your profile pic, Questions lets you customize polls in a manner of ways. You can submit an open-ended question or click on the “Add Poll Options” tab to create a custom multiple-choice poll. You can add up to three options. Pro tip: You can link those responses to groups or individuals on Facebook by tagging the name with an “@” when you start typing. This is handy if you want to drive people to your various options.

While you can’t limit your question to a specific demographic (i.e., the question is broadcast to the entire Facebook community to answer), individual Facebook Pages can ask Page-specific questions. To do this, simply click on the “Questions” tab at the top of the Page’s wall. Still stuck? Check out Facebook’s official FAQ.

Poll is an app, meaning you’ll have to allow it access to your account. Poll operates a lot like Facebook Questions (above), but it has some extra options for tracking your respondents, purchasing premium features like ad blocking, and the ability to hide header tabs. It also allows you to add more than three options to your customized questions. That may not seem like much, but Poll has attracted more than 2 million active users so far, and corporations such as ABC, 20th Century Fox, Nintendo, Pepsi and Wimbledon have used the app.

Poll for Facebook is a free service with a slew of options including the ability to include a poll title, introduction text and advanced features such as creating a custom URL and privacy options. You can specify if you want answers as multiple choice, text or a comment thread. You can modify the appearance further by using HTML tags or adding a tab to your YouTube page. Premium users can add images, too. Poll for Facebook is the most customizable and easiest to use of the available options, attracting major corporate users like the Food Network, the Baltimore Ravens and Clarins Paris to the service.

Poll Daddy Polls offer another take on customization. From the “Create a Poll Tab” you can add an image, customize multiple answers, and select where you want the poll to be posted. It’s simple and to the point, even if it has just 300,000 active users, making it relatively small when compared to its brethren.

Status Updates can be used in place of the more feature-rich polling apps discussed above. If you’re just after some quick, informal engagement with your fans, consider simply asking a question via your page status.

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Basic Tips

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Once you set up your poll using one of the options above, here are some simple best practices for deciding how and what to ask.

• Ask a real question. People on the Internet are great at sniffing out when you really are interested in their response and just asking a question because it’s been a while. Don’t ask questions that are just self-promotional. Something like “What product of ours do you love the most!?” isn’t going to go over well.
• Ask question you actually want answers to. In the same vein, if you’re going to ask questions, come up with something that will help your business. Try to get constructive feedback about your products or ask what your customer would like to see more of. If you’re a musician for example, try asking what kind of bonuses your fans prefer (backstage pass, free tickets, advanced orders, etc.) and then offer the highest-voted perk.
• Ask questions that are topical or relevant. This is a tricky one. Try to find memes and keywords that are both in the news and relevant to your brand. It’s one thing to poll your audience on what they think of Charlie Sheen, but they could be turned off if that has nothing to do with your business or products. Kenneth Cole gave us a pretty good example of what not to do.
• Be clear why you’re polling. Decide what you want out of your poll: Are you looking for more loyalty, honest feedback, brand exposure? Having this in mind will give you focus and make your polls more useful for your business. If you’re looking for exposure, ask yourself if your poll is something that your fans would share with their own friends. Facebook is great for spreading your message — but only if it’s a message worth spreading.

(c) 2011 Mashable - Article Submitted by Zachary Sniderman


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Mobile social media usage 'could mean the end of SMS'

The rapid rise of social media use via mobile phones could mean text messaging becomes a thing of the past in the near future, it has been suggested.

In an article for the Daily Mail, Ryan Kisiel revealed teenagers are increasingly using the free instant messaging capabilities of sites such as Twitter and Facebook to talk to each other, making it possible the SMS could be extinct sooner rather than later.

Experts predict the volume of text messages sent via mobile devices in the next two years alone will drop by a fifth, Mr Kisiel stated, adding that many analysts see this as the beginning of the end.

Richard Windsor, a mobile analyst at Nomura, told him: "Once text messaging starts to decline, I think it could continue to decline until it hits zero."

Meanwhile, sales of Blackberries have rocketed thanks to the free BBM Messenger service it provides.

Graham Brown, managing director at communication consultants Mobile Youth, told Mr Kisiel: "We've seen SMS usage fall among young people and the main driver is BlackBerry.

"Teens and students were picking up BlackBerrys as hand-me-downs because parents were upgrading and started playing and exploring." 

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Royal Wedding Security: Social Media Tactics Revealed

Security is tight with 1 million people expected on the streets of London to celebrate Prince William and Kate Middleton's Friday wedding.

Authorities are closely watching Facebook, for instance, where some activists are calling for protests along the parade route.

There is growing concern about the anger being vented online toward the royal wedding, such as a photo of William and Middleton with nooses around their necks that was posted by a group called the Anarchist Media Project.

Scotland Yard officials this morning said they are ready for anything that might disrupt the wedding.

"Any criminals attempting to disrupt it, be that in the guise of protest or otherwise, will be met by a robust, decisive, flexible and proportionate policing response," the London police officials said.

Such confidence stems from a plan described as a multi-layered "ring of steel" using 5,000 policemen -- both in uniform and undercover -- as close to the new royal couple as at the back of their carriage.

Footmen at Princess Diana's wedding 30 years ago, for instance, were actually armed undercover police. They were not just there to open the door but to take a bullet for the royal couple.

Some protesters say they are ready to walk the talk to try to disrupt the wedding, such as one Islamic group denied a permit to protest outside Westminster Abbey, in reaction to what it says were atrocities against Muslims.

Social media outlets such as Facebook and Twitter can help protesters outmaneuver the police by allowing them to mobilize quickly and efficiently.

"The Internet gives these people a huge megaphone that they otherwise wouldn't have," said Micah Sifry of the Personal Democracy Forum.

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Introducing the +1 Button...

You click on stuff that your friends like. It's a simple enough fact, but it's tremendously important. It's the insight behind the Facebook "like" button, wherein you can share with your social network what links interest you. And it's the insight behind a new feature launched by Google today, something it's calling +1.

In a blog post today, Google explained how it was building on its recent decision to include information in your searches about whether your friends liked a given link (shared it on Twitter, for example). With +1, which Google's Rob Spiro calls "the digital shorthand for 'this is pretty cool,'" anyone with a Google account can now opt in to publicly endorsing websites they like.

Google introduced the new feature with a video. The web is a big place, it explains, and we could all use some friendly pointers to help us navigate it.

+1, of course, continues a longstanding tradition of the social web: the desecration of the English language. Now, on top of "friending" people and @mentioning them, we will now "plus one" things, as in, "Hey, did you see that great article on Fast Company?" "Oh yeah, I plus one'd that yesterday."

If you want to get on board with plus-one'ing things ASAP, go to Google Experimental Labs,here. Be aware that anything you click is public--shared with everyone in your social circle, as determined by Google (essentially, for now, your Google Contacts--people you chat and email with--though Google has suggested it may add Twitter contacts and others soon).

+1's aren't broadcast across Twitter or Facebook, it seems--rather, they'll pop up when your friends conduct Google searches. They'll also appear next to ads, and soon, on other Google-affiliated pages. Says Google: "Initially, +1’s will appear alongside search results and ads, but in the weeks ahead they’ll appear in many more places (including other Google products and sites across the web)."

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Djay Launches on iPhone, Upgrades on iPad

Djay, the groundbreaking Mac app from Algoriddim featured in a recent iPad commercial, just became available on both sides of the iOS platform — and also got a significant update to its iPad version.

The $9.99 app turns your iPhone 4 or iPhone 3GS into a pair of mixing decks. Load up songs from your iTunes music library, and you can beat sync, scratch and transition between songs like a pro. You can also record your genius mix and export it as a high-quality AIFF file.

Both the iPhone and the iPad versions of djay are surprisingly similar to the $49.99 desktop version of the software, used by professional and amateur DJs alike, and awarded Macworld’s highest rating.

One important feature that both iOS versions lack, however: the ability to lock in the key of a song. Match the BPMs of songs at vastly different tempos, and the one you’re queuing up will start to sound either warbly or a bit baritone.

When djay for the Mac automatically beat-matches songs, it is able to do so without changing the key of either tune. It’s a magical feature that can, in this writer’s experience, make DJ-ing a party almost scarily easy.

Algoriddim’s head of product development, Frederik Seiffert, says that key-locked beat matching is almost impossible on the current iPhone and first-generation iPad’s hardware. “But we might consider doing it for the iPad 2 when we see one,” says Seiffert.

Algoriddim is headquartered in Munich, Germany, where the iPad 2 will not be available until the end of the month.

In the meantime, the company has been no slouch on the iPad front. At the same time as it launched its iPhone app, it also released a free upgrade to the $20 iPad app, with enough new features that it might as well be labeled djay 1.5.

Scratch the spinning disk with two fingers rather than one, and djay will make sure your scratch lasts for a precise number of beats. And at the tap of a few fingers, the app will loop a single measure of the track over and over. Again, it understands the rhythm and will make sure the loop is precise, so you don’t have to (unless you want to). Call it the T-Pain app for DJs.

Gone are the “low memory” messages that plagued the iPad app in its original iteration. I’ve been testing it on the iPad 2, where it runs faster than ever and gives the Mac version a serious run for its money. You can even pre-cue, ie. listen to your next song without disturbing the party, with the help of a couple of connectors from Radio Shack.

Once it adds the ability to lock in keys for songs, there’ll be little that the iPad version lacks. Same goes for the iPhone version — though we’ll probably have to wait until iPhone 5 or 6 for the hardware to allow it.

Still, the iPhone app is best in its class, even without those new iPad features. In short, there’s no excuse for road trips to be badly DJ’d ever again.

Courtesy of Mashable

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New Twitter Stats: 140M Tweets Sent Per Day, 460K Accounts Created Per Day

Twitter is celebrating its fifth birthday and to commemorate the occasion, is revealing a number of stats showing its growth over the past five years.

It took 3 years, 2 months and 1 day from the first Tweet to get to the billionth Tweet. In a given week, users send a billion Tweets. Users are now sending 140 million Tweets, on average, per day, up from 50 million Tweets sent per day, a year ago. The all-time high in terms of Tweets sent per day was 177 million sent on March 11, 2011.

In terms of Tweets per second, the all time high was 6,939 Tweets per second after midnight in Japan on New Year’s Day. This compares to the previous record of 456 Tweets per second when Michael Jackson died on June 25, 2009.

Twitter says that 572,000 accounts were created on March 12, 2011, with 460,000 new accounts per day over the last month on average. Mobile users are up 182 percent over the past year. And Twitter currently has 400 employees, up from 8 in January 2008.

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In Preparation For Its “Social Buying” Launch, ‘Facebook Deals’ Get A New Landing Page

On the tail of the news that Facebook will be testing a new deals service, Facebook has removed its old Deals locator landing page and put up a new Facebook Deals subscription page which allows interested users to subscribe for its coupon-like checkin deals. Subscribers will eventually get updates via email.

“We will test a new feature for our Deals product that allows people to buy deals on Facebook and share them with their friends. Local businesses will be able to sign up to use this feature soon and people will be able to find Deals in the coming weeks,” Facebook told PC World in a statement. More details on the product have not yet been posted.

The new feature will center around social buying and this new feature will focus on people who want to sign up for activities with their friends, like a dinner or Pilates class. Facebook tells me that businesses will be able to sign up for the deals soon and that Facebook users will be able to buy deals in the next few weeks.

The new deals landing page supports San Francisco, Atlanta, Austin, Dallas, San Diego with “more cities coming soon.” The in-stream updates are not yet live.

Courtesy of TechCrunch

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San Francisco Doing Everything It Can To Drive Zynga And Twitter Away

San Francisco, unlike most other cities in Silicon Valley, has a 1.5% payroll tax. And even more stunning is that they consider gains on stock options part of payroll, meaning that any San Francisco based company going public or being acquired could get hit with a massive tax bill in the tens of millions of dollars.

They’ve got Twitter jumping through hoops to avoid the tax. The company will be forced to move to a new location in order to get a six year payroll tax break. But only if the Board of Supervisors votes to approve the legislation on Wednesday. The upside is that Twitter employees will have immediate physical access to prostitutes, drugs and weapons – the qualifying area isn’t exactly an up and coming neighborhood.

The city isn’t thanking Twitter for bringing all these high paying jobs to San Francisco, either. Rather, some supervisors don’t want the tax break at all, and seem quite willing to see Twitter bail to tax-free Brisbane. Says Supervisor John Avalos: “Who are the [Twitter] investors? Probably some of the wealthiest people in this country. And we are giving them more wealth.”

The stupidity of that statement is self evident.

But the city has another potential disaster on its hands – Zynga. The company is already moving into its new 270,000 square foot headquarters on Townsend Street, which is outside of the proposed tax free/hooker area.

We heard Mayor Edwin Lee and Board of Supervisors President David Chu met with Zynga at their offices today to negotiate the issue. I contacted Zynga to ask about the meeting. They confirmed it happened, said it was “positive and productive,” and “they appreciated the city’s interest in Zynga’s future growth.” They wouldn’t comment further.

We have heard, however, that Zynga is already looking to expand beyond the city into other areas in Silicon Valley. They already have offices in Sunnyvale and Los Gatos, for example. Our sources say Zynga is prepared to drive future employee growth outside of San Francisco. They’ll always keep some presence in San Francisco, say our sources, but may even consider moving the corporate headquarters south.

Whatever happens specifically with Zynga and Twitter, the city needs to do a very big reality check and soon. Tech startups aren’t just driving some job growth in the city, they’re driving absolutely all of it. Zynga hired 800 people in 2010, and they’re hiring another 1,500 in the next year, most of which would be in San Francisco. Twitter has a similar story. Those two companies, plus Salesforce, account for most of the technology job growth in the city.

Even if they cut specific deals for those companies, other startups understand that San Francisco wants a big payoff from tech startups. And the venture capitalists see absolutely ridiculous statements like the one from Supervisor Avalos above. If the city wants venture capitalists to steer clear of San Francisco startups, and for startups in general to not even consider the city as a place to do their business, they should keep doing exactly what they’re doing.

On the other hand, if the city wants to attract lots of high paying, high growth jobs, they need to reverse their policies and their messaging. Because right now they look like a pack of fecking eejits. Particularly Supervisor Avalos. They can have all the taxes they want, but if there aren’t any companies there to pay them, it isn’t going to be very helpful.

Courtesy of Techcrunch

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Have You Changed Your Facebook URL Yet?

How many of you know that your Facebook profile can have a custom personal URL? Yes, it is possible. Just like in Twitter, your Facebook profile can have your own personal URL into which you can easily direct your friends.

Usually, the link to your profile is long and confusingly full of symbols and weird text. This is very hard to remember. To avoid this, you can change the URL to your Facebook profile into www.facebook.com/whateveryouwant!

This is a great feature and there is a simple way to activate it. First, go to this page.

The page will display few suggestions for your username which will make the part of the URL. You can either choose from them or give your own username yourself. To do this, click More.

Some more suggestions will appear. The last option will have a textbox, which lets you type in the username of your own. Enter the desired username in it and click check availability.

A confirmation message will appear. This is very important. This message tells you that you can change your username only once and asks you to confirm it. So, please make sure your username is good enough and that you like it before clicking confirm.

The above mentioned message will appear to let you know that you have successfully modified your username, thereby creating yourself your own personalized URL. You can now use this URL to let people visit your profile. This is very useful if you want to let people who are not in your friends list yet, find you as it can be sent through your email, as a signature.

Think of a cool and unique username so that people know its as soon as they see it. What is your Facebook user name? Do you think people like it?

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Apple Launch Section In Itunes To Help Japan Earthquake

Apple today launched a a new section in iTunes that will take donations for the Japan earthquake and tsunami relief fund. Users who would like to donate to the fund can choose between $5, $10, $25, $50, $100, and $200. All money that will be donated to the fund will go directly to the Red Cross to support efforts in Japan. If you’d like to donate, click here.



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The State Of Social Media 2011

The State of Corporate Social Media 2011 - sample http://SocialBusinessToday.net - The Best in Social Business

Live Facebook Press conference: Check-in Deals launches in Europe

http://eu.techcrunch.com/2011/01/31/live-facebook-press-conference-places-deals-announced/

Facebook is today launching ‘Places Deals’ in the UK and Europe. Facebook users will be able to get discounts and special deals in shops, cafes and restaurants by checking in on Facebook Places on their smartphone.

We’re live broadcasting the press conference above.

The Telegraph broke an early story on this this morning.

‘Places Deals’ launched in the US last November with Macys, Gap and Starbucks.

European partners will be: Starbucks, Yo Sushi, Mazda (Mazda 20% off an MX5), O2, Argos, Debenhams, Alton Towers and Benetton.

Live now in Germany, France, Italy, Spain.

Thank you Techcrunch! 

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Amazon acquires LoveFilm, the Netflix of Europe

Amazon will acquire the remaining shares in the pan-European movie rental and streaming service LoveFilm. Terms have not been disclosed but we believe it was for around $312 million.

Amazon already owns 42 percent of LoveFilm which acquired Amazon’s DVD rental business in 2008.

Amazon has had a large minority shareholding in LoveFilm for some time and this deal has been in the offing for what seems like forever. The talks have been going on since at least September last year, and Lovefilm investors has been looking for an exit since, oh, 2009?

Assuming regulatory approvals are all fine the deal should close in the first quarter of 2011.

Will it be rebranded? Hard to say but not right now we hazard.

Here’s the official release:

Amazon to Acquire LOVEFiLM International Limited

LUXEMBOURG CITY and LONDON, January 20, 2011 — Amazon.com, Inc. (NASDAQ: AMZN) today announced that it has reached an agreement to acquire the remaining shares in LOVEFiLM International Limited (http://www.LOVEFiLM.com). LOVEFiLM is a leading European subscription entertainment service which combines the benefits of online DVD and games rental-by-post as well as streaming films and TV shows instantly over the internet to PCs, internet enabled TVs and Playstation(R)3. LOVEFiLM operates today in the UK, Germany, Sweden, Norway and Denmark. Amazon already has a significant minority shareholding in LOVEFiLM and does not itself operate any similar business in Europe.

“LOVEFiLM has been innovating on behalf of movie rental customers across Europe for many years and with the advent of the LOVEFiLM player, they are further delighting customers by streaming digital movies for their immediate enjoyment,” said Greg Greeley, Amazon’s Vice President of European Retail. “LOVEFiLM and Amazon have enjoyed a strong working relationship since LOVEFiLM acquired Amazon Europe’s DVD rental business in 2008, and we look forward to a productive and innovative future.”
“The deal is a winner for the members who love LOVEFiLM because of its value, choice, convenience and innovation in home entertainment,” said Simon Calver, Chief Executive of LOVEFiLM International. “With Amazon’s unequivocal support we can significantly enhance our members’ experience across Europe.”
The acquisition is subject to customary closing conditions, including regulatory approvals, and is expected to close in the first quarter of 2011.

About Amazon.com
Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection. Amazon.com, Inc. seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon’s developer customers with access to in-the-cloud infrastructure services based on Amazon’s own back-end technology platform, which developers can use to enable virtually any type of business. Kindle, Kindle 3G and Kindle DX are the revolutionary portable readers that wirelessly download books, magazines, newspapers, blogs and personal documents to a crisp, high-resolution electronic ink display that looks and reads like real paper. Kindle 3G and Kindle DX utilize the same 3G wireless technology as advanced cell phones, so users never need to hunt for a Wi-Fi hotspot. Kindle is the #1 bestselling product across the millions of items sold on Amazon. Amazon and its affiliates operate websites, including http://www.amazon.com, http://www.amazon.co.uk, http://www.amazon.de, http://www.amazon.co.jp, http://www.amazon.fr, http://www.amazon.ca, http://www.amazon.cn, and http://www.amazon.it. As used herein, “Amazon.com,” “we,” “our” and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements
This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management’s expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com’s financial results is included in Amazon.com’s filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

About LOVEFiLM
History
LOVEFiLM International was formed from the merger of two leading VC backed DVD rental companies in Europe. The first, LOVEFiLM formed in early 2004 when Arts Alliance Media acquired and rebranded DVDs On Tap and later acquired Boxman.se and Digitarian.dk. The second, Video Island – originally formed in 2003 by Redbus Group – backed by Balderton, Index and DFJ Esprit merged with ScreenSelect Ltd (also founded in 2003), and acquired Brafilm.se and Brafilm.no. The 50/50 merger between the two companies in 2006 was followed in 2008 by LOVEFiLM International’s acquisition of Amazon’s UK and German online DVD rental customer base.

What we do
In a little over seven years, LOVEFiLM has become a leading European film subscription service, combining the benefits of DVD rental by post and, more recently, watching movies online via the LOVEFiLM Player (on the PC, the PlayStation(R)3 and streamed direct to TV). Customers choose from a selection of over 70,000 titles available across Blu-ray, DVDs, video games and digital streaming. LOVEFiLM currently has nearly 1.6 million members and operates in the UK, Germany, Sweden, Denmark, and Norway.
LOVEFiLM has been a pioneer in digital film delivery in the UK since launching the first download to own movie in April 2006. The LOVEFiLM Player launched in March 2010 and offers thousands of digital titles available for members to watch on their TV, PC or PlayStation(R)3. For those on an Unlimited or capped package the service comes at no extra cost. Premium titles are available to everyone on a pay-per-view basis, and a number of titles are available to all site visitors for free with advertising support.
LOVEFiLM is also available through a range of internet-enabled devices – including Sony, Samsung and PS3(TM) – taking LOVEFiLM directly into members’ living rooms through their TV sets.

LOVEFiLM customers have generated 80 million film ratings and written 843,000 member reviews – information which helps LOVEFiLM to promote the most relevant titles for its customers to choose from.

LOVEFiLM offers a range of rental options in each market with free postage and no late fees. In the UK these include GBP4.99 a month allowing members to have one DVD at a time (limit of two per month. Does not include online viewing), GBP5.99 a month for one DVD at a time (limit of three per month plus 2 hours online viewing ), GBP7.99 for two DVDs at a time (limit of four per month plus 4 hours online viewing), GBP9.99 a month for one DVD out at a time (Unlimited DVDs by post and online viewing), GBP12.99 for two at a time (Unlimited DVDs by post and online viewing) and GBP15.99 gives the option for three DVDs at a time (Unlimited DVDs by post and online viewing). Members on an Unlimited package have access to the LOVEFiLM Player at no extra cost.

LOVEFiLM also offers a range of video games rental options in the UK market to support gaming across XBox 360, Xbox, PS3, PS2, Wii and DS. These include GBP5.99 a month for one disc at a time (limit of three per month. Does not include online viewing), GBP9.99 a month for two discs at a time (limit of three per month plus 4 hours online viewing), GBP14.99 a month for two discs at a time (Unlimited discs by post and online viewing) and GBP18.99 for three discs at a time (Unlimited discs by post and online viewing), all with free postage and no late fees.

Via Techcrunch


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