Hello and welcome back to Mashable‘s weekly roundup of tool and resources for your daily life. This week we have some cool stories on how to start marketing on SCVNGR, social media campaign case studies, top announcements from both E3 and Apple’s developer conference as well as a gallery of Google’s best animated doodles.
Looking for even more social media resources? This guide appears every weekend, and you can check out all the lists-gone-by here any time.
Editors’ Picks
- Sarah Palin Email Archive Going Online — Here’s How To Find It
The state of Alaska released 24,199 pages of email correspondence from former Gov. Sarah Palin’s time in office. The printouts are now being digitized. - Hands-On: Twitter’s New Photo-Sharing Service
Twitter is launching a new photo-sharing service. What does it look like and can it topple Facebook? - 7 Services That Apple Just Challenged or Changed
Here’s our rundown of which apps and services are likely feeling a bit threatened following WWDC 2011. - 9 Beautiful One-Page Websites for Design Inspiration
One-page sites are a great way to have a strong impact with minimal content. Check out these 9 stellar examples. - Nintendo Wii U: First Impressions [PHOTOS]
Nintendo stole the show at E3 with the unveiling of its Nintendo Wii U console, but does it have enough to beat the competition? - HOW TO: Optimize Text Ads for Search
Text ads aren’t sexy. They look bland, aren’t colorful and often read like they’re being shouted by annoying salespeople. Here are some tips for making them better. - 6 New & Innovative Social Media Campaigns to Learn From
From utilizing online video in an inventive way to creating a unique presence on Facebook, these six social media campaigns are some of the best we’ve seen lately.
Social Media
- 9 Things Weinergate Tells Us About Twitter
New York Rep. Anthony Weiner is embroiled in a scandal involving a picture sent from his Twitter account to a Seattle college student. - How Top Redditors Compete for Karma [INFOGRAPHIC]
Top Redditors spend upwards of 8 hours each day submitting links and commenting on content. Here’s how the top few stack up. - Social Media-Using Guys Are Lovin’ The Fast Food [INFOGRAPHIC]
In a survey filled with statistics both obvious and surprising, we find out about the junk food preferences of certain social media users. - HOW TO: Parent a Digital Native [COMIC]
Worried your kids are getting too much inappropriate computer time? Here’s a pro tip. - This Week in Politics & Digital: Weinergate, Palin & Romney
This week we dealt with Weinergate, Mitt Romney’s presidential bid and Sarah Palin’s bus tour extravaganza. See how social media helped make them happen. - Global Internet Traffic Expected to Quadruple by 2015 [INFOGRAPHIC]
What does the explosion of connected devices mean for worldwide Internet traffic? And which devices and regions will see the most growth? Our infographic breaks it down. - HOW TO: Share & Embed Your Favorite Comic Books on Any Site
Graphicly.com is giving comic book fans a new suite of tools for sharing and talking about their favorite comics online. - Top 10 Animated Google Doodles [VIDEOS]
Blown away by the interactive Google doodle for guitarist/inventor Les Paul’s birthday? So are we, and it’s left us hungry for more. - Why Business Collaboration Is Necessary in a Socially Sustainable World
When competitors collaborate, the benefits can extend beyond the bottom line and into a more sustainable environment and community. - Congress Members Produce 30% Fewer Tweets After Weinergate [INFOGRAPHIC]
It appears Congress members’ tweets have gone down roughly 30% after Rep. Anthony Weiner’s lewd photo surfaced on Twitter. - 7 Les Paul Google Doodle Tunes From Mashable Readers
Mashable readers rocked out with Thursday’s Les Paul Google doodle. Here are their best tunes. - The Case Against Having a Social Media Department [INFOGRAPHIC]
Should you have a social media department? This infographic might change your mind. - It Was All Just a Huge Misunderstanding [COMIC]
If you thought your mobile reception was bad, imagine what it must have been like in 1933.
For more social media news and resources, you can follow Mashable’s social media channel on Twitter and become a fan on Facebook.
Tech & Mobile
- 5 Gadgets We’re Playing With This Week
This week Mashable staffers got their hands dirty with the Samsung Q10 camcorder, Joby GorillaMobile for iPhone 4, Logitech Keyboard Case by ZAGG for iPad 2, Etymotic hf3 Earbuds and the MiLi Power Projector 2 pico projector. - 6 New Apps For Getting More Out of Foursquare
We’ve collected six of our favorite Foursquare applications, each making our place and checkin data come alive. - Exclusive Review: Two Elegant iPhone 4 Cases Have Carbon Fiber Backs [PICS]
In our exclusive review, Element Case proves that you don’t have to spend a ton of money to have a carbon fiber case for your iPhone 4. - 4 Fresh Apps For Your Weekend Enjoyment
Looking for something to do this weekend? Try out these great new apps! - How To Embed Practically Anything On Your Blog or Website
If you want the hands-down, easiest way to embed practically anything on your blog or website, have we got a tool for you! - 10 Chic Charging Stations [PICS]
We’ve found 10 classy charging stations for your consideration in a range of styles and at a variety of price points. - 10 Great Android Multiplayer Games
Looking for Android-powered fun with friends? Try a few of these multiplayer games for the Android platform. - Texts, Tweets & To Dos: What’s New in iOS 5
The latest version of the iOS has finally been announced, and it has a bundle of new features — more than 200, by Apple’s count. - HANDS-ON: iTunes in the Cloud [PICS]
Here’s a blow-by-blow tour of iTunes in the Cloud. - PlayStation Vita: First Impressions [PHOTOS]
We got a chance to look at Sony’s new portable gaming system. Head in and find out what we thought. - 10 Eco-Friendly Accessories for a Greener Office [PICS]
From clever bins to reusable cutlery to designer paper clips, these objects will add some environmentally-friendly credentials to your office, and hopefully inspire your colleagues to go green too. - Why Apps, Not Apple, Are Killing BlackBerry
Apple’s version of BBM might have taken the glitz out of BlackBerry’s key feature, but the company was in decline long before that. - How Mobile Phones Are Saving Lives in the Developing World
Your old cell phone is a piece of junk, right? Wrong. Two startups are creating cellphone technology that can save lives in developing countries. - The Top 6 Xbox Announcements at E3 [PHOTOS]
We’ve combed through all of Microsoft’s announcements this week and boiled them down to the top five announcements you need to know about. - Kinect Star Wars: First Impressions [PICS]
Star Wars is finally coming to the Xbox Kinect. Will it live up to gamers’ lofty expectations? - 9 Well-Designed User Registration Pages To Learn From
A good registration page can mean the difference between window shoppers and signups. Here are some forms that make it compelling to hit the submit button. - Top 3 Gaming Trends From E3 2011
Here’s what we’ve learned about the gaming industry from this year’s E3 conference.
For more tech news and resources, you can follow Mashable’s tech channel on Twitter and become a fan onFacebook.
Business & Marketing
- 7 Unique Eco-Friendly Company Transportation Alternatives
Sperm bikes, electric cars and biodiesels, oh my! These seven companies operate with some of the most innovative green company transportation options. - 4 Facebook Marketing Tips for Entertainment Bra
Because the most effective Facebook marketing programs often combine compelling content with personality, entertainment brands are uniquely positioned to succeed on this platform. - Who Owns the Advertising Space in an Augmented Reality World?
Ownership of ad space in the physical world (billboards, signs etc.) is clearly defined. But what about the digital layers of augmented reality? - 4 Social Video Lessons Brands Can Learn From Hollywood
It’s summer blockbuster season, and Hollywood has created some truly innovative and effective video campaigns. What can brand marketers learn from these content kings? - 6 Easy Ways To Reward Your Twitter Followers
Consumers follow their favorite businesses on Twitter to get an inside look at the business — here are six ways to reward them for their loyalty. - Why Augmented Reality Is Poised To Change Marketing
The future envisioned in films like “Minority Report” is already here, and marketers are already jumping into the tech. Here’s a look at the promise. - 5 Content Marketing Strategies for Small Business
Here are some tips to improve the effectiveness of your blogs posts, videos and tweets - HOW TO: Maximize Your Brand’s Relevance With Facebook Post Targeting
Facebook marketers know the value of personalizing information. Here are 4 strategies for better targeting on Facebook. - How Small Businesses Are Using Mobile [INFOGRAPHIC]
SMBs say they can’t survive without mobile technology. Here’s how they’re using mobile for day-to-day operations around the U.S.. - HOW TO: Start Marketing on SCVNGR
Mashable spoke with Chris Mahl, SCVNGR’s SVP of marketing, to get some tips and best practices for starting a marketing campaign on the location-based gaming platform. - Why Brands Need a Digital Customer Experience Strategy To Stay Competitive
A few years ago, having a digital customer experience strategy meant having a website. In today’s world, successfully delivering a cohesive experience across multiple devices and platforms requires a thoughtful approach. - How Agencies Are Spending Online Media Budgets [INFOGRAPHIC]
The share of money going to Internet advertising is rising steeply, and the options for those dollars are multiplying just as quickly. - 9 Lessons From Successful Brands on Twitter
Twitter is a crucial part of any social communication plan. Here are nine companies that know their stuff, along with lessons you can put to use. - 5 Ways To Raise Funds for Your Startup
It’s often easier to come up with a big idea than it is to fund it. Here are 5 common ways entrepreneurs go about putting money behind their projects.
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