Muppets that they are, Goldman Sachs now forced to invest in social media

Muppets that they are, Goldman Sachs now forced to invest in social media

 Goldman Sachs needs you. Well, one of you at least. The Wall Street juggernaut, the investment bank everyone loves to hate, is searching for a social media engagement specialist, we learned this week. 

To be sure, it's a recruitment first for Goldman, which has seen public opinion around its brand hit new lows in recent months. Much of it, as we've detailed in the past, is due to its complete ignorance for and neglect of  social media. Case in point, Goldman has a Twitter channel it's never used and a Facebook fan page that’s long been overrun by haters.   No wonder it found itself completely incapable of adequately defending itself, despite its well-paid PR team, when a manager quit in March and penned the now infamously viral “Why I left Goldman Sachs” resignation letter.

When it comes to social smarts – by which, we mean transparency, responsiveness, accountability; all of the traits that the public values and will reward in the brands of the future – Goldman is a bunch of "muppets," to use the favorite lingo of GS traders. So, it's no stretch to say this new recruitment effort, started by former press secretary to President Bill Clinton – Richard L. “Jake” Siewert Jr. , Goldman's new head of global communications – may be the most important hire the company has made in decades.

We're following their Twitter feed for word, any update really. But we're not holding our breath. As of the time of this writing, the Tweet count sat at zero.

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