How social media boosts ticket sales

When someone shares a UK event on Facebook, online events outfit Eventbrite says it generates £2.25 in additional gross ticket sales on average. A share on Twitter drives an average of £1.80, while an event shared on LinkedIn generates an average of £1.24 in additional event revenue.

“This speaks to the relative strengths of these social networks in the UK,” says Eventbrite. “And comparing these values shows that, just as it does in the US, sharing event information on Facebook is most likely to generate additional ticket sales for an event, because the connections we have on Facebook most closely represent the people we actually know and spend time with offline.”

But if all the numbers are converted to sterling, the social commerce impact from Facebook is actually stronger in the US, while Twitter and LinkedIn are stronger in the UK. The Facebook social commerce ratio is 0.041 while in the US it is 0.064.

“In other words, a Facebook share in the US, is 56% more impactful. Twitter is almost 10% more impactful in the UK than the US, while LinkedIn is 95% more impactful in the UK.”

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