The announcement, which was coupled with the introduction of a major redesign, will expand the number of brand pages on the platform. Launch partners for the pages include American Express, Best Buy, Bing, Chevrolet, Coca-Cola, Dell, Disney, General Electric, Hewlitt-Packard, Intel, JetBlue, Kia, McDonald’s, Nike, PepsiCo, Staples, Verizon Wireless, NYSE Euronext, Heineken, Subway and Paramount Pictures, specifically for the release of Mission: Impossible — Ghost Protocol.
According to a report in Advertising Age, such brand pages will let advertisers customize their headers to make their logo and tagline more prominent. Twitter’s Advertising Blog also notes that brands can “control the message visitors see when they first come to your profile page by promoting a tweet to the top of your page’s timeline.” The idea is to highlight your best content. The Promoted Tweet on a marketer’s profile page will appear auto-expanded to let vistors instantly see the photo or video content linked from a tweet. The new design also lets brands separate their @ replies and mentions, according to Ad Age‘s report.
Twitter’s embrace of brand pages, which had been rumored since April, comes about a month after Google introduced brand pages for Google+.
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1 comment:
With this new redesign and the brand pages Twitter gets right back back in the competition with Facebook and Google+
Based on Twitter's huge traffic the brand pages are going to be a very used service by all companies for at least SEO purposes.
More on this http://www.vectorash.ro/twitter-brand-pages-and-redesign/
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