Just 14% of senior marketers in the UK indicate that their company has a fully integrated social media strategy, according to new data, while a majority of companies are either in their infancy or have no integration strategy at all.
shows that in spite of low integration, social media adoption is high among UK companies, as about 70% have a Facebook page and 62% use Twitter.
The data suggests that many companies have started social media in a tactic way, by rapidly creating an account on a popular network, without it being part of a total strategy.
Uncertainty concerning the financial added value is the main inhibition to investment, the study shows, even though the survey found a positive correlation between the extent of social media integration and the company’s financial results.
InSites put together a infographic to help companies get a kick-start social media integration, check it out below.
http://SocialBusinessToday.net - The Best in Social Business
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