Social media monitoring company RowFeeder has launched an analytics solution that gives marketers and brands the ability to monitor and measure social media data from inside Microsoft Excel.
The product is built on Excel, so instead of simply exporting data, RowFeeder generates native Excel files with pre-populated charts, visualizations and pivot tables all based around a company’s raw social media data. The idea behind the service is to bring sophisticated social media data crunching to marketers in a format that they’re familiar with.
RowFeeder tracks and aggregates data around any word, phrase, hashtag or username on Facebook and Twitter. Automated report types include velocity analysis to chart keyword activity on social sites, location analysis to find out where conversations are happening, and influencer and people analysis.
The reports are designed to appeal to marketers managing and tracking multiple campaigns. From the looks of it, the charts and graphs are also boss-friendly tools employees can use to highlight ROI on social media activity.
RowFeeder is a freemium service with paid plans starting at $5 per month for professionals and $250 per month for enterprise businesses. The service also integrates with Google Docs and Klout for influence analytics.
Courtesy of Mashable
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