We are talking about web based social media. Primitive web technologies used to offer one-to-many monologues depicting the industrial media. But, with the radical improvement in web technologies and people’s acceptance to it, many to many web dialogues are no more a distant dream. This new
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approach of web development has finally led to the development of social media. The web-media breeds itself through social interactions augmented using scalable publishing and incredible accessible techniques. Social media offers an array of options to communicate and manage contacts with the like-minded people over the Internet. It provides customized and cutting-edge tools to manage and grow contact bases by exchanging views, opinions, knowledge, feelings, and emotions.
According to Andreas Kaplan and Michael Haenlein, social media is “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content“. Social media websites have their own set of priorities and ethics of operation that are markedly different from the traditional websites. Initially, the social networking websites used to offer only a virtual meeting place for its users, but with time, they have changed their role in accommodating ever-changing business needs. These sites are now considered as good marketing place and they help achieve good Google rank too. Few good examples of social media websites are Myspace, Orkut, Facebook, LinkedIn, Twitter, Friendster, Flickr, YouTube, Meetup etc.
Social media Search Engines
Social media search engine is relatively a new concept. Seeing the increasing popularity of social media websites, this new breed of engines was development to supplement the increasing search requirements in the sector of social media websites. Technically, there is nothing new in the design of a social network search engine; however, the difference lies in the way they work. This type of search engine uses social network websites to arrange, prioritize or sort search results. Based on how they define social networks, there exist two different classes of social network search engines – explicit social network search engines and implicit social network search engines.
Explicit social network search engines use explicitly defined social relationships as the driving force for their search operations allowing people find their desired contacts based on the said relationships. Implicit social network search engines work differently. These engines, wiki says, “allow people to filter search results based upon classes of social networks they trust, such as a shared political viewpoint“.
One good example of popular social media search engine is the NewsTrove search engine. You may find the others according to your own preferences and geographical locations. But be aware, seeing huge business potential, several fraud engines are actively active now days in the field of social media search engines. Its very difficult to isolate them and you may not receive desired search outputs from these malicious search engines. With experience and scrutinizing search results, you will be able to tell if an engine is a fraud one.
Tell me something more about the Fraud Engines
Existence of fraud engines in social media is not a sudden development.
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However, their activities have become more spurious than ever. Seeing huge potential, fraudsters are now actively engaged in manipulating fraud engines producing manipulated and deceptive data. The effect is highly visible in transacting social data affecting financial activities. These fraud engines are highly capable of giving Phishing results taking you into a surprise when you have already lost. Primarily, these fraud engines produce search results over a set input data refreshed periodically. These engines behave similar to the most popular search engines and make you believe that they are part of genuine search engines.
How Fraud Engines affect functioning of Social Media?
Fraud engines have been successful to put a bigger question mark on the future existence of the social media websites. The way some of the social
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media websites function now days needs to be changed and the process of such changing has already started. Social media search engines are highly used to locate personal details and imagine if you end up giving your debit card number to Bayle in place of Baylee. Not only the debit card number, these fraud engines may provoke you sending your confidential personal information to someone not actually meant for. Such undue deliberation of business data may even annihilate your business. Fraud engines have made the social media users highly vulnerable to such insecure online social interactions.
How to deal with Fraud Engines in Social Media
Dealing with fraud engines in social media needs patience, commitment, and security consciousness. Several software applications are now easily available in the market to isolate fraud engines. One should make right use of them. Installation of anti-fraud engine program, such as SAS Social Network Analysis, is a good option fighting fraud engines in social media. Another popular fraud detection system is using the VeriSign solution. As possibility of fraud has increased manifold, one must verify authenticity of the recipient before sending him/her any valuable data. Suitable law may be enacted to stop the menaces of the fraud engines. Any fraud detected must be communicated at once with other fellow members. You must always use trusted engines to traverse the social media websites. Web masters of the social sites must ensure making their sites highly secured by fully implementing security standards. No confidential or sensitive data should be shared with suspicious persons or over unsecured networks.
What precautions are essential to fight Fraud Engines in Social Media?
Staying aware about the existence of fraud engines in social media is the most effective precaution fighting fraud engines in social media. Besides, one must follow basic security standards while dealing with engine results. One must remember that identity fraud is the biggest fraud area in social media websites and therefore adequate measures must be taken in disclosing any identifiable data. Researchers have shown that the fraud engines mostly trap people in the age group of 16 – 24 years. If you happen to be a socialite from this group of people, take extra caution believing engines on their face value! Never respond to queries asking for personal information. Make all of your passwords lengthy, complicated, and hard to guess. Above all, make security consciousness a way of your life.
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