A Fox8 social media promotion for Australia’s Next Top Model urging people to take ‘selfies’ and post them on Instagram is facing a social media backlash by a group of feminist activists launching the hashtag Australia’s #NextTopPredator to counter the competition.
The activists, who include social commentator Melinda Tankard Reist, claim girls, as young as nine, are posting images of themselves in sexual poses and are instead urging people to enter the competition with positive messages.
“Research by the Internet Watch Foundation tells us that 88 per cent of self made images posted by girls online are captured sent to porn websites,” claimed Tankard Reist. They are snatched and captured and sent to what are known as parasite pornsites,” she said. “These girls have no idea that their images could be going there and here is Australia’s Next Top Model is soliciting this.”
Under the rules of the competition any Australian resident can enter the competition. Those under the age of 18 must have parental permission. To date there have been more than 50,000 entries in the competition.
As part of the competition there is also a moderated live feed of the images from the competition which is being posted to the ANTM home page.
However, a search of the competition hashtag #antmselfie on Twitter and Instagram shows that among the entries from adults are images of girls who have entered the competition as as young as eight or nine dressed in swim suits and other revealing clothing.
“They’re got some rules about who can enter the competition but they’re not stopping young girls from just sending entries in and they not deleting them,” said Tankard Reist.
“The images are all over Instagram and so we decided to engage in some culture jamming in creating our own hashtag and sending out positive messages to girls.
Entries on the rival #nexttoppredator hashtag
Entries on the rival #nexttoppredator hashtag
A spokesman for Fox8 said: “There’s no doubt that the socially engaged fans of Australia’s Next Top Model have embraced Australia’s Next Top Selfie. The “selfie” is a global social media phenomenon that is fun and light-hearted – just like this promotion,” said the Fox8 spokesman.
Tankard Reist said: “The response is devoid of any sense of responsibility for facilitating and enabling this.”
Tankard Reist has shown images to Mumbrella entered for the competition featuring girls clearly only in their early teens which are not appropriate for re-publication here.
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Well, I can hear what you're thinking loud and clear - this is not new news! But it is something thats been developing a lot over the past 18 months - celebrity endorsements are incredibly big business
Football is clearly America’s game, but the NFL can’t touch soccer when it comes to the global stage. Just look at the social media followings of the two sports.
U.S. retailers, already the heaviest spenders in digital advertising by category, are forecast to increase their spending by another 14% to $9.4 billion this year. By next year, that figure will surpass $10.4 billion, reaching $13.3 billion by 2017.
According to estimates from eMarketer, retailers already account for 22.3% of all digital ad spending, the most of any industry. About two-thirds of their investments are in direct response ads (i.e., those designed to lead to a sale, rather than promote a brand). Direct response formats include search, mobile messaging and classifieds.
Other industries, including financial services, consumer packaged goods and travel, are also forecast to increase their investments in digital advertising over the next five years. Like retailers, firms in the financial services and travel industries are investing the majority of their digital ad dollars in direct-response formats. Consumer packaged good companies, however, are dedicating over half of their digital ad dollars to branding opportunities, such as banner ads and rich media.
Not all industries are increasing their digital ad spend as quickly, however: The healthcare and pharmaceutical industry are only expected to increase their spending by 6.4% this year, less than half the U.S. average of 14%. Consumer electronics and telecom companies are also investing at a slower pace, at 12.5% and 11.1% growth, respectively.
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Somewhere along the line during the rise of social networks like Twitter and Facebook, it became conventional wisdom that if you have a customer support problem, complaining about it online might get you faster results than calling a phone number or sending an email.
Companies including Dell, which has a social media bunker, and the cable company Comcast with its “@ComcastCares” Twitter account, became known as early pioneers in good social media customer support.
Today, it’s become almost routine that companies scour social media services, online forums and blogs looking for complaints and addressing them directly. But taking your complaint online and posting about it publicly doesn’t necessarily mean you’ll walk away a happy customer. I spoke to three Austinites who had vastly different experiences taking their complaints public. Here are their stories.
The pricey data plan
In 2011, Christina Trapolino got a phone call from T-Mobile with an offer to change her data plan to lower her bill on an account she shared with her stepfather. The plan backfired, making her monthly bill go up instead and sending her into a familiar maze of customer support calls to try to resolve the problem.
Trapolino, who now works as director of marketing for Austin’s TravelShark, posted about her woes on Google+, where even at that time she had about 20,000 followers. The lengthy post made the rounds on other social media services and got the company’s attention. She got a response from T-Mobile’s social media team and from a company executive who followed up to make sure her needs were met after reading about Trapolino on Facebook.
“I had never had that experience before,” Trapolino said, “I was impressed with it.” More impressive, she said, was that wireless companies have a reputation for being frustrating. “Social (media) pushed one of those companies into behaving that way. If you call on the phone, you’re not going to get the same experience.” She posted a follow-up about the story’s happy ending but points out the the company never asked her to do so.
Trapolino eventually canceled her T-Mobile service when she moved to Austin, but not because of the customer support. “The coverage where I live wasn’t good. But I recommend them all the time.”
The dishwasher washout
Daniel Helfman, who handles marketing and business development for startups in Austin, thought he did his homework. He and his wife bought a KitchenAid dishwasher after reading a positive review from Consumer Reports. When the dishwasher failed to perform as long as the family of four expected, the Helfmans started a Tumblr blog, “Kitchen Aid Shame” detailing their efforts to get a repair done. It was the first time Helfman had used social media to complain about a product.
The Tumblr only lasted two months, from March to April of this year, and failed to go viral or catch the company’s attention.
“Perhaps if I posted on Facebook, made a YouTube video and interlinked all of them, the reach would have been greater, but honestly I wanted to give the KitchenAid customer service a chance to resolve the issue on their own (which they never did),” Helfman said in an email to the American-Statesman. “In the end, our family needed a working dishwasher, so we just paid the $260 to fix it.”
The highly escalated jackets incident
For an example of social media customer service contact that can go horribly wrong for everyone involved, let’s talk about Ian Fenn, a user experience designer and consultant who splits his time between London and Austin, and an online apparel company called ScotteVest.
In 2011, Fenn purchased his first jacket from the company, which makes stylish, outdoorsy clothing. He loved it. He purchased another jacket and had a problem with it. The company sent a replacement jacket, but Fenn says he had similar issues with clips attached to the jacket falling off.
Nevertheless, Fenn purchased more jackets this year, bringing the number of items to six, and became convinced that a manufacturing defect was causing continued problems with the items. He tweeted. He emailed. He posted photos on the website Flickr. He posted a conciliatory open letter to the CEO from his mother, which said, in part, “If you travel to London do let me know as you would be welcome to visit me for a relaxing visit in the country.” He created a “Storify” detailing his social media interactions with the company. Fenn complained that the company’s offer of $30 to get a jacket repaired was not enough money to get tailor work done in London after accounting for exchange rates.
ScotteVest chief executive and founder Scott Jordan soon got involved directly. Via email, he banned Fenn from purchasing any more products or receiving future customer support. Fenn’s fiancee, Annette Priest, who also works in user design, contacted the company separately about one of the jackets from Austin while Fenn was in London. The company said this raised a red flag, leading Jordan to become even more suspicious. This led to a phone conversation between Jordan and Priest, but the call did not result in lifing the ban on Fenn.
Fenn, who says his job relies on advising companies on the best ways to guide customers, says he was aghast. “I went from being a fan to being a disappointed fan,” Fenn said. “I think he views any product issue as a personal attack. I wasn’t rude. I didn’t swear. I was rather surprised and frustrated.”
Fenn says there’s a British tradition of complaint letters. Previously, he complained on Twitter about public transit in London. First Capital Connect, which handles his local train service, subsequently invited him to the company’s passenger board to discuss its service.
For Jordan, Fenn has become a thorn in his side and one of only three or four customer service incidents the company has had that has escalated to such an extreme since it was founded in 2000. In a video Skype call with the American-Statesman, Jordan was sincere but blunt about the situation.
“It is a very rare occurrence for us, what happened with Ian,” Jordan said. “We do not allow customers to bully us. We have a saying here: The customer is always right except when they are clearly wrong and abusive to our people. It’s just rude, quite frankly.”
Lauren Bourgeau, who works in customer support and social media for ScotteVest, said the messages from Fenn became overwhelming and that while much of the communication was cordial, Fenn eventually began reaching out to her company’s customers through social media to try to bolster his case.
“The person wants to get their way no matter what and act like a child,” Jordan said. “We handled it properly, and I stand by it. … We will not sell to him. He is flagged. No ScotteVest for you!”
One thing Fenn and Jordan agree upon is that the interaction became highly personal for Jordan, whose name is directly associated with the brand. “It’s built upon my reputation, my likeness,” Jordan said. “It’s personal!”
The company recently ranked 86th in a “Social Media 300” list of companies who use social media effectively from the publication Internet Retailer.
I’ve said it many times: I love Instagram. I also love hip-hop. So you would think, naturally, this means the day I started following Snoop on Instagram would have been a red-letter day!
Well, it was – for a little while. Back then, Snoop was posting photos of his wake-n-baking, red carpet-attending, studio sesh-filled, Oregon Ducks-supporting lifestyle. I was amused, and I approved.
But then, a dark day descended in the form of the Snoopify app. In case you were unaware, Snoop has his own app. Honestly, I sort of like it: Who doesn’t want to deck themselves out like so:
Magical. Just magical.
Don’t lie. I know you do. You all do.
Unfortunately, however, the app includes an option to share these images to Instagram. That’s where the problem comes in: Snoop really, really likes Instagram. He also really, really likes self-promotion. Thus every time I open up Instagram, there they are: A damn hoard of Snoop’s Snoopified photos.
Snoop, you are ruining my feed. Just ruining it.
He is unfortunately not alone – there are far, far too many official celebrity apps. There exists a Chris Brown app for the four people that don’t hate that guy (yet), and a Britney Spears app, dubbed It’s Britney!. T-Pain’s I am T-Pain app (let’s all just appreciate that naming scheme for a moment) is a thing that is real and exists. There is – I shit you not – an official Reba McEntire app so you can keep up on her Twitter, blog, concerts, etc. All things Reba, all the time. What a world!
Why do celebrities think they need their own standalone apps? Why can’t you just use apps like the rest of us? Is that not good enough for you?
You do not need that much Chris Brown in your life, weirdo.
Think about it: Say you’re interested in the previously mentioned Chris Brown app (I hate you, we’re no longer friends). The app makes sure you know when he posts to his Tumblr, Instagram, YouTube, Twitter. So then you natively get your Chris Brown info here … but you also probably follow him on those sites. But the second you open those apps up, you’re once again greeted by the same stuff you already saw.
That is just excessive Chris Brown, plain and simple. You do not need that much Chris Brown in your life, weirdo.
What’s really terrifying about all this is what it could lead to. Yes, reader, I’m about to make a Slippery Slope argument (shout out to all my fellow high school debaters who identified, groaned, and yelled “logical fallacy!” at that). Hop on this Slip ‘N Slide and away we go!
It’s time to chill on the Snoopify.
Right now, it’s celebrities who think they deserve these apps … but pretty soon, it’s going to be everyone. Social media has turned us into these narcissistic, hyper-connected, self-obsessed, faux celebrities. People rattle off how many retweets they got, how many people like their Facebook status, how many Instagram followers they have as proof of popularity. Social currency isn’t just a fun term – it’s a real thing that can get you stuff. Stuff and money!
So once this happens, not only will we have social apps in which we follow and engage with our friends, we’ll also each have our own apps that loop in all the content we’re creating with our various social apps, and then there will – naturally – be apps so that people can collect and browse all of their friends’ apps, which, as a reminder, contain previously mentioned social-app activity.
Apps!
The only solution I can see is to cut everybody down a notch, and that means I’m starting with Snoop. You’re outta my Instagram feed. Social media should be all about moderation, and this is pure gluttony.
I’m sorry it had to come to this, but I’m trying to save the world from itself here, one horrible social app at a time. We all need to check ourselves before we wreck ourselves.
That would put them in line with the very entities they regulate, as the banking industry also opposes the measures.
At least four states have adopted privacy laws restricting employers from looking at what workers are Tweeting and posting to Facebook.
But last year, the Securities Industry and Financial Markets Association (SIFMA) challenged California's law on grounds that it prevents brokerages from policing investment advice, Eaglesham and Rothfeld write.
Now FINRA is joining the chorus to allow access. From WSJ:
Securities regulators worry that the raft of new laws aimed at protecting employees' privacy puts investors at risk. They say the fast spread of financial advice on social networks such as Facebook Inc. and Twitter Inc. could create new channels for Ponzi schemes and other frauds, and that fighting those frauds will be harder if state lawmakers snarl efforts by companies to monitor what employees are pitching to investors.
In 2009, a finance exec paid a $10,000 fine in connection with hyping a stock on Twitter, WSJ notes.
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Twitter's been hammering home its value as an advertising medium and Madison Avenue is apparently nodding in agreement. The company has reportedly nailed a multiyear deal with Publicis' Starcom MediaVest Group that's worth hundreds of millions of dollars, according to theFinancial Times.
It's a big deal -- a really big deal, which the FT describes as a "milestone" -- and one which undergirds the argument the social media giant has been making to advertisers still sitting on the fence about whether to sign on the line which is dotted. According to the report, which quotes unidentified sources, "the deal grants SMG's clients, which include Procter & Gamble, Walmart, Microsoft and Coca-Cola, special access to preferred advertising slots, research and data, and new products, such as an "in-tweet mobile survey" program that will allow companies to poll consumers for real-time opinions." The sides are also planning what was described as a "social TV lab" to explore the impact of social media on television watching for marketers interested in connecting ad campaigns across different media, according to the FT.
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In its latest effort to generate revenue, Tumblr, one of the most popular social networks among teens and young adults, is selling ads and displaying them on its mobile apps.
Much like Facebook and Twitter, Tumblr said it will now show its mobile users "sponsored posts" on its Dashboard news feed. The sponsored posts are blogs that companies have paid to show up in between content posted by Tumblr bloggers.
The company told Forbes in January that it was hoping to boost its revenue from $13 million last year to $100 million in 2013. Despite launching in 2007, Tumblr has only recently become popular among the general public.
Tumblr added ads to its desktop website almost a year ago, and last month, the company told Bloomberg it was charging just under $100,000 for ads on its social network.
To kick off mobile ads, Tumblr has partnered with GE, Pepsi,Warner Bros. and ABC Entertainment and ABC Family.
"The content our brand partners have created is more than just advertising -- it is thoughtful, beautiful, and diverse content that fits seamlessly alongside the best work on our network," Tumblr founder and Chief Executive David Karp said in a statement Monday.
The company said it will roll out ads to users during a beta period between now and the end of May. Tumblr said users will see up to four sponsored posts per day.
Among those ads will be blogs showcasing upcoming films "The Great Gatsby" and "The Hangover Part III.
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Remember that frenzy over “Social commerce”—the hope that online merchants might be able to use sites like Facebook to directly sell more product? Well, so much for that. As marketers have found out, people don't typically use social media to buy products (with the possible exception of Pinterest). Plant the seed? Sure. Engage potential customers? No problem. But slap down credit card numbers? Thanks, but no thanks.
It seems the act of commerce is simply not aligned with the reasons people log on to social media. But what if the act of commerce is itself social? That might be a different story—or at least,Aggregift hopes so. Think of the service, which was first made publically available in December 2012, as a sort of Kickstarter for gift giving. Bob Cratchit wants to buy his boy Tiny Tim a new walking stick, so he drops a link for the product on Amazon into the Aggregift site, so Facebook friends and relatives can pool funds and sponsor the gift.
Aggregift, says company cofounder Gregory Schvey, is ultimately a platform for group purchasing. For brands, the value proposition is that each purchase turns into highly-public word-of-mouth marketing. “As you contribute to a gift, it promotes that product as well,” Schvey says. “People see it on the news feed or Twitter feed where they're promoting the item.” He adds that, on average, each gift has more than one thousand impressions.
The company so far has one public retail partner—Amazon—and Schvey estimates it will have between two to six by the end of 2013. He declines to name who he's in discussions with currently, but he notes that the retail partners Aggregift is courting are more focused on specific verticals.
So why is this interesting to marketers? For one, depending on Aggregift's success (and it's still early days), there might be some clues on how to entice purchases on social media sites that haven't traditionally been conducive to such activities. Could turning the act of purchasing into a social, communal activity, as Aggregift does, become a strategy for merchants trying to sell products on Facebook?
And if Aggregift becomes explosively popular, it's easy to see marketers trying to get their products onto the site's curated gift idea lists, which is broken into various categories (like “Chic Fashionista” or “Inspired Foodie”).
The second thing that might interest marketers are the segments that use Aggregift: birthday gifts for mid- to late twenty-somethings, baby showers, engagements, and children's birthday parties. “So instead of action figures,” Schvey says, “the [child] gets an Xbox or something like that.” He admits that the emergence of this fourth segment surprised him. “We did not see this [use case] coming and we began catering to it because of the popularity.”
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Another Mobile World Congress is in the books and while the
number of new devices was not quite as pronounced as in the previous few years,
there still were a number of products revealed that are poised to hit the
marketplace. From the heady streets of Barcelona, the talk of the Mobile World
Congress for 2013 was centered on the continued expansion of technology and
honing the impressive designs for mobile devices.
What Was Hot at #MWC
There were a number of new products that generated a healthy
amount of buzz from this event on the wireless side, new platforms and
different items that caused a great deal of talk among those who attended. Here
are just a few of the items to look for in the near future.
LG Optimus G Pro: This new mobile device certainly generated
the buzz with its powerful new processor, large 5.5-inch display and impressive
1.7GHz quad-core Snapdragon processor just to name a few of the impressive
features. One of the most interesting additions was the front & back
cameras that could be operated simultaneously for a picture within picture
effect.
Sony Xperia Tablet Z: This new premium tablet design was a
mere 6.9mm thin, but boasted a 10-inch 1,920 x 1,200 display, advanced 1.5GHz
Snapdragon S4 processor and dual front and rear facing cameras. Although thin,
this tablet was pretty solid and held up well under testing.
HTC One: For those who enjoy high-end mobile devices, the
HTC One boasts a number of advanced features that certainly grabbed the eye.
Starting with the machined aluminum shell that was fitted perfectly to the
polycarbonate components was highly impressive. Add to this the nice 4.7 inch
display with beveled edges that help compliment the feel of a top dollar
design.
Sony Xperia T: For devices that promote great connectivity, the
Sony Xperia certainly impressed quite a few. The handy NFC apps present at the
Mobile World Congress would put to good use in this device that helped people
navigate around with ease. Add to this the number of posters with additional
info that could be accessed and this device was most impressive.
Social and Mobile Trends 2013
It’s clear from the direction established that mobile
devices are becoming even more versatile and powerful. Given the improved
connectivity, features and access as displayed by the devices presented at the
Mobile World Congress, the trend continues towards developing all-in-one mobile
devices with greater computing power and convenience.
Tablets in particular are developing into more powerful
mobile devices that have expanded versatility along with greater access. In
essence, both the social and media trends continues this convergence of
convenience, technology and greater overall memory to provide a person with all
the access they need in one simple device.
Social Business Today
To help stay on top of news in the social media world,
SocialBusinessToday.net provides the latest news, upcoming projects and other
vital information about the world of Social & Mobile trends. Whether
checking out the latest events at the Mobile World Congress, to the latest
mobile trends 2013 and beyond, this is the resource that provides all the
information.
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The big picture for YouTube looks good. The world’s biggest video site keeps getting bigger, generating more video views and more ad dollars.
Things are fuzzier for some of YouTube’s biggest programming partners. Their views are also increasing. But the ad revenue YouTube generates for their stuff isn’t keeping pace.
In the near term, that’s pushing many big YouTube networks and partners to look hard for new sources of revenue. The bigger question is whether YouTube will be able to generate enough ad money for content makers to support the “premium” programming it has been trying to attract so it can compete with traditional TV.
“It’s hard, given YouTube’s low [revenue-sharing] numbers and lack of marketing infrastructure to make the unit economics for premium programming work,” says Steve Raymond, who runs Big Frame, a YouTube network/programmer that says it has generated 3.2 billion views.
The dollars programmers earn from YouTube’s ad-selling efforts range widely. But many big publishers say that after YouTube takes its 45 percent cut of the ads it sells, they frequently end up keeping about $2.50 for every 1,000 views their clips generate — that is, if their video generates a million views, they get $2,500. Other publishers say their split can be as high as $10 per 1,000.
Those rates were supposed to improve in the last year, in part because of YouTube’s splashy effort to create advertising-friendly “channels” by advancing programmers like Big Frame millions of dollars to make exclusive shows for the site. Last May, it hosted a glitzy “Brandcast” event in New York, where it brought out stars like Jay-Z to sell marketers on the idea that YouTube should command TV-like dollars.
Instead, according to people in and outside of YouTube, last year the site ended up with a glut of inventory, which put even more pressure on ad rates.
Last fall, YouTube invited top programmers for a sneak peek at YouTube Space, a glitzy new production studio it built in Los Angeles; at the event, many of them took the occasion to gripe about the site. “Every single person in the entertainment group complained to [YouTube content executive] Alex Carloss: ‘We’re not making enough money,’” said an attendee.
Late last year, Machinima, a videogame-focused network that generates billions of YouTube views a month, reworked contracts for many of the video contributors it represents, and let others go completely. The problem, according to people familiar with the programmer, was that it had guaranteed video makers a pay-per-view rate that was higher than the payouts it was getting from YouTube.
Now Machinima, like other big YouTube programmers, is looking to augment its YouTube ad dollars by selling some of its shows via subscriptions, according to people familiar with its plans. Maker Studios, another big “multichannel network,” is looking to boost revenue via alternate streams like iTunes soundtrack sales, among other strategies.
Many big programmers are also concentrating on selling their own “integrations” with advertisers, where stars talk about or use marketers’ products, since they don’t have to split those deals with YouTube.
Some, like Vice Media, try to find backers like Intel to pay for their videos before they ever make it to YouTube. “It’s a difficult space to get to scale and to monetize it at the same time,” said Vice Media CEO Shane Smith, whose advertising/production company has plans to run 12 channels for YouTube this year; it recently announced that it has one million subscribers on the site. Relying on YouTube-generated advertising is “not going to be our monetization strategy,” Smith said.
Others are working to direct traffic from YouTube to their own sites. Last year, Freddy Wong, whose amateur special-effects clips have won him millions of fans on YouTube, launched RocketJump, a portal he and his backers created to capture more money from his movies.
Video makers who control their own sites say they are often able to generate much bigger payouts than YouTube provides, and frequently cite CPMs, or ad rates, of $20 per thousand views.
That’s partly because they can offer advertisers bells and whistles that aren’t available on YouTube, like website “skins” featuring advertisers’ logos. But YouTube critics say standalone sites can also outperform YouTube because Google doesn’t have its own YouTube sales force; instead, the site is pitched by all of Google’s sellers, alongside other products, like search ads.
“They don’t have dedicated, 100 percent focused, 100 percent trained people on these sales teams who live and breathe video. It’s that simple,” said a video industry executive. “There isn’t a single person within YouTube that thinks this is the right way to sell video.”
YouTube programmers also complain that Google’s sellers aren’t directed to sell individual shows and networks, but instead focus on broad “audience” buys.
That’s good for Google’s top line, but not for individual shows. It’s also a turnoff for some advertisers, said Mark Pavia, who oversees digital at media shop Starcom USA, which handles more than $10 billion in annual ad spending. ”They tried a model that just wouldn’t work for advertisers,” said Pavia.
Google executives say they don’t have any plans to overhaul their YouTube sales approach. But they do predict that things will get better.
Up until last fall, for instance, YouTube made almost no money from videos watched on mobile phones, which now account for 25 percent of the site’s views. After reclaiming YouTube’s app from Apple and overhauling its Android app, some of those views now generate ad dollars. International traffic, which also represents many of YouTube’s views but often generates tiny ad dollars or none at all, will take longer to improve.
Here’s a statement from YouTube content head Robert Kyncl, who has pushed the site’s “funded channel” strategy:
“A key part of growing the platform is opening up inventory, which enables more partners to succeed by monetizing their content. This can lead CPMs to fluctuate in the short-term, but it’s good for the partner ecosystem long-term. We’re seeing this happen as overall partner viewership, revenue and subscriptions are on the rise.”
Some investors are betting that YouTube will get it right, and that programmers will end up building assets that are as valuable as today’s cable channels. In December, Time Warner led a $36 million funding round for Maker Studios. Last week, Bertelsmann invested in StyleHaul, another multichannel network aimed at fashion-conscious women.
YouTube will make another push for ad dollars in May, when it repeats its marketing event in Manhattan. Starcom’s Pavia is hopeful the site will adjust its pitch this time. “We have very large advertisers who believe in online video,” he said. “[YouTube has] the ability to solve this if they want to.”
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Facebook has sent out invites for a 7 March event that promises to unveil an updated version of the social network's news feed.
"Come see a new look for News Feed," the invite reads.
Facebook's news feed has evolved from a quick snapshot of friends' status updates to a real-time feed that incorporates the activity of your connections on and off Facebook, as well as ads.
Back in 2009, Facebook introduced the concept of the "real-time" news feed, which added the link atop its main page to notify you that new updates had been posted.
By September 2011, Facebook added the real-time "ticker," which gave you updates on absolutely everything that was going on with your friends via a scrolling menu on the top-right corner of your screen. The news feed, meanwhile, started focusing on the "most interesting" stories. At this point, you can opt to see "Most Recent" or "Top Stories" on your Facebook feed.
Last year, ads started cropping up amidst your friends' status updates and photos. They eventually made their way to mobile, where Facebook also added the option to download apps directly from the news feed.
The last event Facebook hosted, meanwhile, was to unveil its new search option, dubbed Graph Search.
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The fact that Facebook is the biggest social network out there is no surprise to anyone. But the interesting things happen somewhere further down the list of top social networks. In the US at least, Pinterest is catching up to Twitter and is close to becoming
We get a lot of email requests about posting, regular posting, guest posting to Social Business Today so I thought i'd just put a quick post together to show you the best way to get in touch
I was in a meeting with a client in Tokyo last week and we were discussing the growth of social network sites and he started talking about a site called “Line”.
A Fox8 social media promotion for Australia’s Next Top Model urging people to take ‘selfies’ and post them on Instagram is facing a social media backlash by a group of feminist activists launching the hashtag Australia’s #NextTopPredator to counter the competition.
However, a search of the competition hashtag #antmselfie on Twitter and Instagram shows that among the entries from adults are images of girls who have entered the competition as as young as eight or nine dressed in swim suits and other revealing clothing.
